WHAT WE DO BEST

OUR SOLUTIONS & SERVICES

 

Mindseye offers a full range of quantitative, qualitative, and System 1 research. Our turnkey services include study design, data collection, data processing, state-of-the-art multivariate statistics, and comprehensive data analysis and reporting.

Our solutions and services

What We Do Best

Mindseye offers a suite of trademarked solutions

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Quantitative Methods

  • In-home product placements (IHUT)
  • Online
  • Mobile and in-the-moment approaches
  • In-person central location
  • Phone
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QUALITATIVE Methods

  • In-home IDIs (in-depth interviews)
  • Web bulletin boards, journals, diaries
  • Triads and mini groups
  • Focus groups
  • In person or online/webcams
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Neuroscience & System 1

  • Implicit Association Testing (IAT)
  • Biometric measurement
  • Eye tracking
  • Comprehensive sensory applications
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Product Prep & Fulfillment

  • Buy competitive product
  • Prepare, label, pack, ship, and track test products
  • Manage product returns

 

Analysis & Reporting

Our analysis and reporting are customized to your project and its business issues. The story always begins with a summary of key insights, implications, and recommendations. Our solutions are supported by a full range of analytics, including multivariate statistics when appropriate.

Some examples:

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PRODUCT TESTING

  • Optimization guidance and mapping
  • Alpha/Beta risk assessment for flagship brands
  • ANOVA
  • Qualitative overlays
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Optimization

  • Message, concept, product, package, lineup/bundling
  • Choice and conjoint modeling
  • Adaptive Choice-Based Conjoint (ACBC)
  • TURF
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Drivers, barriers, importance analyses

  • MaxDiff
  • Correlation and regression
  • Importance-performance
  • Need gap assessment

market structure

  • Attitudes, occasions, need states

  • Clustering / segmentation

  • Behaviors (CHAID)

  • Perceptual positioning

  • Multi-dimensional scaling (MDS)

  • Factor analysis