Services
Industry Experience Business Issues Researched Fieldwork Services Analysis & Reporting
Mindseye Research Group customizes its research solutions to your business issues. Each research project has its own unique characteristics, and design and analysis solutions are developed accordingly, employing proven methodologies, often in creative ways. We don’t use canned approaches. Regardless of the methodology, all projects are alike in their exacting standards of quality control that have become synonymous with the Mindseye name.
Mindseye assists its clients in making sound marketing investment decisions in these and other areas:
Innovation
• Concept Testing
• Product Testing
• Early Stage Sorts and Screens
• Optimization—Concepts, Products
• Line Extensions Assessment
• Name Tests
Tactical Brand and Category Investigations
• Awareness, Trial and Usage / Habits and Practices
• Optimization—Copy Strategy, Packaging, Re-stages
• Optimization—Product Lines
• Packaging Evaluation
• Pricing—Measurement and Optimization
• Store Shelf Analysis
• Source of Business Analysis
• Brand and Ad Tracking
• Claims Substantiation
• Promotions/Events Research
Strategy
• Market Segmentation—people, needs, occasions
• Image and Positioning
• Brand Equity and Branding
• Gap and White Space Identification
• Needs/Drivers/Barriers Assessment
• Competitive Analysis
 

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