Our People
Hans J. Wolff, Ph.D., Marketing Scientist
Hans has 20+ years of marketing research experience, including roles as account executive and marketing scientist, which lend breadth and depth to his consulting. He regularly designs and analyzes research studies involving product and concept optimization, choice modeling, conjoint analysis, designed experiments, segmentation, TURF, CHAID, perceptual mapping, multivariate statistics and other custom applications. His experience spans a variety of industries.
Hans has taught business statistics to graduate business students at Keller Graduate School of Business - a testament to his ability to communicate statistical concepts in layman's terms. Hans is a natural teacher.
Hans earned his Ph.D. in Educational Psychology (Statistics, Research, Computer Science) at Loyola University in Chicago. Prior to starting his marketing sciences/statistical consultancy company, Hans J. Wolff & Associates, in 1993, he spent 8 years with The M/A/R/C Group as Manager of Marketing Sciences.

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