Case Studies
Business to Business
The Price is Right
Several choice modeling and pricing studies among veterinarians and dog owners were conducted to optimize product features, promotion and pricing, and to determine share and revenue under a variety of market scenarios.  A computerized simulator allowed the client to easily model the effects on the market of changes in pricing, features, and availability of their products versus competition. 
Time for a Check-Up
Research was conducted for a major healthcare imaging company to evaluate a new imaging system’s viability in the market, analyze its pricing, and identify potential sources of business and target segments.  Interviews were conducted via the Internet among purchasers and users of x-ray equipment and supplies in hospitals, digital imaging centers, and doctors’ offices
 

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