Case Studies
Qualitative Tie-In
Bring it Home
A household cleaning product was placed for extended in-home use with respondents identified from Mindseye’s local panel of testers.  Products were tested for 8 weeks during which respondents were required to return to our facility four times to drop off and pick up “supplies.”  They also completed a fairly extensive diary after each time they used the test product (averaging daily or more often).  We achieved virtually 100% compliance and 100% return rate (callbacks and return appointments).  The usage study was followed by focus groups with selected participants to brainstorm on product ideas.
 

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