Case Studies
Event Research
Catch Targets Live
A satellite communications company wanted to test different direct mail promotional offers with difficult to find target segments, including “pleasure boaters.”  A Newport, RI Boat Show offered a convenient opportunity to survey pleasure boaters at their trade show.  Our field representatives attended the show and hosted a booth containing laptops for self-administered interviewing among qualified respondents.  Boat Show participants were randomly approached and screened, and those who qualified participated in a self-administered computerized interview.  The same approach was applied with other hard-to-find customer segments and their trade shows (for example, off-shore oil rig workers).
 

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