Case Studies
Hispanic Research
Drink in the Competition
A large-scale comprehensive study of adult beverage drinkers uncovered new insights about awareness, attitudes, consumption and purchase in the category, with emphasis on how the client’s brands fared versus competitors.  The sample consisted of a general market group (via Internet panel), as well as a robust sample of acculturated and unacculturated Mexican Americans (via in-person intercept). The analysis identified and targeted promising segments, determined drivers of brand choice, and profiled the equities, strengths, weaknesses, and barriers for key brands. The results were used to develop client brand strategies and key marketing activities. 
Your Attention, Please
A pre - post tracking study was designed to test the effectiveness of a new communication strategy and national advertising campaign for a beverage brand, among unacculturated Mexican American consumers.  Interviewing was conducted in-person, in urban areas using non-traditional intercept sites, such as swap meets and ethnic markets.
 

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