Case Studies
Your Attention, Please
A pre - post tracking study was designed to test the effectiveness of a new communication strategy and national advertising campaign for a beverage brand, among unacculturated Mexican American consumers.  Interviewing was conducted in-person, in urban areas using non-traditional intercept sites, such as swap meets and ethnic markets.
Set the Bar
Mindseye partnered with a global beverage client to establish the ongoing protocol for conducting concept product tests in a highly regulated industry that is challenging to taste test.  Several years later, the client and Mindseye continue to partner on all CPT projects, benchmarking the results against the normative database that Mindseye built and continues to maintain.  Significant new product decisions are made based on this research and its performance against the database hurdles.

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