Case Studies
Packaging Optimization
Sniff Out the Winning Design
This research explored different design/color package options for the launch of an attractive scented household product.  Respondents viewed photos of the designs via the Internet and sorted them based upon interest in purchasing, as well as for the designs’ fit with the fragrance and the respondent’s home décor.  TURF analysis determined the combinations of three designs that would maximize consumer reach for the initial three-fragrance launch
Shelve the Competition
Household product packaging restage study was conducted using shelf impact methodology – assessing competitive store shelf context, simulated purchase exercise, multi cells to test different prices, and package styles and sizes.  Winning scenario was roughly validated in subsequent BASES study.
 

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